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At Aromas we believe heavily in sustainability. Sustainability is the capacity for the farms we buy from to endure and continue to produce coffee without a negative effect to the environment. Basically to create a sustainable farm it has to be its own ecosystem that supports itself.

Consumer awareness and demand for environmentally and socially responsible goods and services is at an all-time high with demand at 5 times more in 2010 than in 2004. Sustainable products are often marked by either certification or verification after being approved by one of many schemes.



As Aromas is dedicated to sustainability we're proud to source a range of coffees from Rainforest Alliance Certified™ farms. Please check the title/description of the coffee on the online store to make sure you are buying from a certified farm.

Rainforest Alliance certification is built on the three pillars of sustainability -- environmental protection, social equity and economic viability – and because no single pillar can support long-term success on its own, it helps farmers improve in all three areas. By choosing Rainforest Alliance Certified™ agricultural products, you can support farmers and farm workers worldwide who are working to improve their livelihoods and those of their families while protecting the planet.

Rainforest Alliance Certified means:

  • Less water pollution, as all sources of contamination (pesticides, fertilizers, sediment, wastewaters, garbage, fuels and so on) are controlled.
  • Less soil erosion, as farms implement soil conservation practices such as planting on contours and maintaining ground cover.
  • Reduced threats to the environment and human health, as the most dangerous pesticides are prohibited and all agrochemical use is strictly regulated, farmers must use mechanical and biological pest controls where possible and strive to reduce both the toxicity and quantity of chemicals used.
  • Wildlife habitat is protected, as deforestation is stopped, the banks of rivers are protected by buffer zones, critical ecosystems such as wetlands are protected and forest patches on farms are preserved.
  • Less waste, as farm by-products such as banana stems, coffee pulp, orange peels and un-marketable foliage are composted and returned to the fields as natural fertilizer. Other wastes, such as plastics, glass and metals are recycled whenever possible.
  • Less water used, as water conservation measures are applied in washing and packing stations, housing areas and irrigation systems.
  • More efficient farm management, as the certification program helps farmers organize, plan, schedule improvements, implement better practices, identify problems and monitor progress.
  • Improved conditions for farm workers, who get fair wages, decent housing, clean drinking water, sanitary facilities and a safe and wholesome work area. Workers and their families also have access to schools, health care, transportation and training.
  • Improved profitability and competitiveness for farmers, who have increased production, improved quality, reduced worker complaints and increased worker efficiency.

For more information on Rainforest Alliance certification visit their website



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